This is one from the graveyard – a challenging branding project that never saw light of day. INBOUND is an annual gathering that draws thousands (14k or so) people from the marketing & tech world. Hundres of speakers across a dozen or so different thematic tracks plus keynote speeches, social events, and basic informational elements.
In short, a complicated hierarchical puzzle to solve for. While this treatment didn’t make the cut, I was please both with the quality & flexibility of the system. A nice integration of simple color & line work with photographic elements. It was also a fantastic collaborative effort thanks to the talented design work of Anna Faber-Hammond and Sami Siegel.